Why are over-the-counter (OTC) hearing aids popular with online hearing aid companies?

Over-the-counter (OTC) hearing aids have been widely welcomed and actively promoted on e-commerce platforms due to their market demand, convenience of purchase, cost advantages, diversified choices, strong marketing and promotion potential, satisfactory after-sales service, and privacy protection considerations, so they have become a promising and popular product category among online hearing aid companies.

Cooperation signing

The market demand for hearing aids is growing

With the U.S. Food and Drug Administration (FDA) approving the sale of OTC hearing aids, this initiative has enabled people with mild to moderate hearing loss to purchase hearing aids directly without a prescription, greatly expanding the potential consumer base, thereby stimulating the growth of the hearing aid market demand.

The convenience of buying hearing aids online

The e-commerce store of the online hearing aid company can provide 24-hour uninterrupted service, and consumers can browse, compare and purchase OTC hearing aids anytime and anywhere, avoiding the time cost of offline physical store appointment and try-on, which is in line with the shopping habits of modern consumers who pursue convenience and speed.

OTC rechargeable in-ear hearing aids

Hearing aid cost advantage

E-commerce stores typically have lower operating costs than brick-and-mortar stores, which allows them to offer more competitive hearing aid prices while also attracting more price-sensitive consumers.

Diversification of options

The e-commerce platform can display a wide range of hearing aid brands and models of OTC hearing aids, making it convenient for hearing-impaired consumers to compare and select the right hearing aids for them in one stop.

OTC rechargeable ric hearing aids

Marketing promotion potential

E-commerce platforms can effectively reach target customers and promote the sales of hearing aids through big data analysis, precise advertising and rich online marketing methods.

Satisfactory after-sales service

Some e-commerce stores and AUSTAR provide you with satisfactory after-sales service, such as return and exchange policies, online consultation guidance, etc., to solve consumers' doubts and needs after purchasing over-the-counter hearing aids.

OTC rechargeable bte hearing aids

Privacy Protection

For some customers with hearing loss, purchasing hearing aids through e-commerce channels can better protect personal privacy and avoid the embarrassment caused by face-to-face consultation.

Through the above analysis, the sales model of over-the-counter hearing aids in the e-commerce field is very attractive, so it has been warmly welcomed by online hearing aid companies.

Choose AUSTAR Hearing

AUSTAR Hearing, a professional hearing aid manufacturer, specializes in providing customized hearing aid solutions for the hearing-impaired and wholesale distributors, and has CE, ISO 13485 and FDA certification certificates. Whether you are a hearing clinic, medical institution, nursing home or wholesaler, you can cooperate with AUSTAR. Our cooperation models include distribution, exclusive agency and other options. If your minimum order quantity is large, the hearing aids we provide will be more affordable. Being competitive, we provide stable profit margins and market protection for our long-term partners.


AUSTAR launches high-quality, easy-to-operate rechargeable OTC hearing aid solutions

We are deeply honored to introduce to you AUSTAR's latest rechargeable over-the-counter hearing aid series: CADENZA H series hearing aids with APP control. This series of products not only represents a cutting-edge breakthrough in the hearing aid technology industry, but is also an innovative solution we have created to help the hearing-impaired people achieve a healthy life and barrier-free communication.

rechargeable over-the-counter hearing aids

The rechargeable over-the-counter hearing aids produced by AUSTAR combine cutting-edge technology and humanized design concepts. They use high-efficiency lithium-ion battery technology, support fast charging and have long battery life, which greatly reduces users’ need for frequent battery replacement, improving the convenience and convenience of use. Comfortable and adaptable to the fast pace of modern life.

rechargeable OTC hearing aids

In terms of function, the rechargeable hearing aid is equipped with an advanced digital signal processing system with up to 16 channels and an intelligent noise reduction function, which can accurately capture and optimize speech signals, effectively suppress background noise, and help users listen clearly in various complex environments. , significantly improving speech recognition rate and quality of life. At the same time, it also has user-friendly custom adjustment settings, which can be accurately adjusted through the APP according to individual hearing loss without professional guidance, truly realizing personalized hearing compensation.

rechargeable OTC hearing aids

As an OTC hearing aid, its features of easy purchase and easy operation have greatly broadened the consumer groups in Europe and the United States, helping to expand your sales channels and meet the hearing health needs of more hearing-impaired users. We know that every hearing aid device is a commitment to the quality of life of users. Therefore, from product research and development to after-sales service, we will uphold the spirit of craftsmanship to ensure the excellent performance and quality of our products.

rechargeable OTC hearing aids

If you are looking for hearing aid manufacturers and suppliers, we look forward to in-depth cooperation with you to jointly open up new business opportunities, serve more hearing-impaired people, and warm their world with the power of technology.


Who is making over the counter hearing aid?

Well-known manufacturers that making over the counter (OTC) hearing aid include Phonak, Oticon, Austar, ReSound, and Widex, among others. CADENZA is a well-known brand of OTC hearing aids.

Why do major manufacturers produce OTC hearing aids?

Why do major manufacturers produce OTC hearing aids?

Market Opportunity

The increasing prevalence of hearing loss and an aging population have created a growing demand for hearing assistance devices. OTC hearing aids offer a more accessible and affordable option for individuals with mild to moderate hearing loss, expanding the potential customer base.

Regulatory Changes

In 2017, the Over-the-Counter (OTC) Hearing Aid Act was passed in the United States, requiring the Food and Drug Administration (FDA) to develop regulations to establish a new category of OTC hearing aids. This regulatory shift has provided manufacturers with a clear legal framework and incentive to enter the market.

Technological Advancements

Advances in technology have made hearing aid devices more sophisticated and user-friendly. These advancements have led to reduced manufacturing costs and improved product performance and comfort, enabling the production of OTC hearing aids.

Price Competition

Traditional hearing aids often come with high prices due to customization, professional fittings, and follow-up services. OTC hearing aids allow manufacturers to tap into a price-sensitive market by offering more affordable alternatives without compromising on quality.

Brand Diversification

Established hearing aid manufacturers may enter the OTC market to diversify their product portfolios and capture a wider range of customers. This strategy helps them maintain a competitive edge and adapt to changing market dynamics.

New Entrants and Innovation

The emergence of OTC hearing aids has also attracted new players and innovative startups to the industry. These companies may bring fresh perspectives, novel technologies, and business models that challenge traditional market players and drive further growth in the sector.

over the counter hearing aids

Contact us for more information about OTC hearing aids, such as product quotation, OEM/ODM, etc. Doing business directly with hearing aid manufacturers will allow you to get competitive prices.


Who are the six major hearing aid manufacturers?

Who is the leading hearing aid manufacturer?

The leading hearing aid manufacturer in China is: AUSTAR Hearing. The six leading hearing aid manufacturers in the world are: Phonak, ReSound, Oticon, Austar, Starkey, Signia or Widex, in no particular order. These hearing aid companies usually have subsidiaries or brands, such as ReSound and Beltone owned by GN Hearing, Phonak and Unitron owned by Sonova, and Cadenza owned by Austar.

Who is the leading hearing aid manufacturers

Which is the only hearing aid company based in the United States?

Among the above six major manufacturers of hearing aids, Starkey is an American hearing aid manufacturer with a global presence. They are known for their pioneering work in the field, including the development of the first in-canal and completely-in-canal (CIC) hearing aids.

Who is the leading hearing aid manufacturer in China?

Here we focus on the unstoppable Austar hearing aid company. AUSTAR Hearing was founded in 2003 and is the largest hearing aid manufacturer in China. It is also the first hearing aid company in China to develop high-performance audio signal processing algorithms. As a national high-tech enterprise, AUSTAR has been committed to improving the hearing of hearing-impaired patients through advanced technology.

Austar product types include behind-the-ear (BTE) and in-the-ear (ITE) hearing aids, and also supports OEM customization services. Such as popular hearing aids with rechargeable, Bluetooth and other wireless APP control functions. Hearing aids are favored by users all over the world because of their reliable quality and affordability.

If you are interested in the world's top six major hearing aid manufacturers, then the AUSTAR brand is worth choosing.


Are Chinese hearing aids good?

China's hearing aid products have a wide selection in the market, including some hearing aid brands and manufacturers with better quality, but there are also some products with lower quality. In the end, judging the quality of a hearing aid should take into account factors such as its brand reputation, quality control and user feedback. Therefore, when choosing Chinese hearing aids, it is still necessary to carefully research and choose a reputable hearing aid manufacturer.

Reliable Chinese hearing aids

Hearing aid quality and performance

Hearing aids in China have made remarkable progress in technology and quality. Chinese hearing aid manufacturers have emerged in the market and have achieved some success in providing high-quality, high-performance products.

Brand and Product Selection

Chinese hearing aid companies focus on technological research and development and innovation, and are committed to improving the sound quality, noise reduction performance, comfort and ease of use of hearing aids. The hearing aids of some Chinese brands (such as AUSTAR) have obtained international certifications and honors, and their products have certain competitiveness in domestic and foreign markets.

Price and value for money

Chinese hearing aid manufacturers also focus on price competitiveness and provide relatively affordable products so that more people can obtain the help of hearing aids. They also provide users with better hearing care services through cooperation with medical institutions and hearing experts.

User Reviews and Feedback

Just like the hearing aid market in other countries, the Chinese hearing aid market also has a variety of brands and products to choose from. Everyone's hearing needs and personal preferences are different, so when choosing a hearing aid, it's best to consult a professional audiologist or expert and make a decision based on your individual situation. The hearing aid market in China offers a diverse selection, including high-quality products and affordable options. If you are interested in hearing aids, it is recommended that you consult a professional and try out different makes and models of hearing aids to find the right one for your needs.

Chinese hearing aids with good reviews

Market position of AUSTAR hearing aids

China's largest hearing aid manufacturer - AUSTAR. It already has a certain competitiveness and status in the global market, and its distributors are all over the world. At the same time, it is comparable to international brands in terms of technology, quality and innovation.

High quality Chinese hearing aids

Therefore, Chinese hearing aids have performed well in terms of technology and quality, and Chinese hearing aid manufacturers have made certain achievements in the market. They focus on technology research and development and innovation, and are committed to providing products with high quality and excellent performance. If you're looking for a supplier, it's worth considering.


IA Wireless Programmable Hearing Aids and Wipro T USB Fitting Transmitter

Austar IA Hearing Aidswith wireless fitting and APP fitting, intelligent and convenient. Bring new hearing feeling and more comfortably feeling for you. Allow user to achieve a more satisfying, clearer, and natural listening experience in a variety of environments. During fitting and debugging, the communication speed is faster and the operation is more convenient. The user is no longer limited by the programming line during the debugging process, and can walk freely within 5 meters to feel the listening effect of all parties. And the cloud service user can be debugged remotely through the network.

Austar IA hearing aid SoftwareisAustar IA Latest Softwareis simple, clear and accurate. Newest fitting software combines Austar all Hearing Aid models, and more humanized classification itelligent detcetion products. Wired fitting and wireless fitting coexist, making Assist Hearing fitting more fast, convenient and accurate. The wireless fitting product provide a new Assist Hearing fitting operation, to provide remote assistance through a computernetwork to provide fitting services to customers, whether at home, in the office or outdoor.

wireless hearing aid  fitting typesWireless fitting including inside wireless fitting and external wireless fitting types. Audiologist can put wireless fitting transmitter at void place with USB program cable, that can keep wireless fitting process more stable and high rate without computer host, router and other wireless instruments interfere.

Wipro T USB Wireless Fitting Transmitter

Wireless Fitting Transmitter

Please pay attention here for more updates of IA AST Wireless Hearing Aids With wireless fitting and APP fitting

Austar Hearing Aids: Best manufacturer of hearing aids in China


Speech enhancement technology for digital hearing aids

The role of microphone array (multi-mic, dual-mic) in speech enhancement technology of hearing aids.

Speech enhancement is an important part of digital hearing aid algorithm, its main task is to suppress background noise and interference. In the actual process of picking up the target speech, hearing aids will inevitably be interfered by the external environment noise and other speakers. If the interference noise is too strong, the listener will feel harsh and even can not hear the target speech clearly. In view of this situation, speech enhancement and background noise removal are usually used to improve the performance of digital hearing aid system. Because there is a certain distance between the target sound source and the microphone, the speech signal received by the microphone is greatly affected by the environmental noise and interference. The general speech enhancement system based on single microphone is difficult to achieve good enhancement effect. Microphone array uses the spatial information of target signal, noise and interference. The digital hearing aid speech enhancement system based on microphone array can provide better enhancement effect.

Based on the principle of microphone array speech enhancement in digital hearing aids, the accurate location and acquisition of the target sound source is always the key to improve the speech signal-to-noise ratio of digital hearing aids in highly noisy and reverberating environment. The signal received by microphone array has not only the target speech directly, but also the part of the target speech arriving through reflection, diffraction and other paths, that is reverberation. Whether it is indoor or outdoor, the target sound source is located in the near field and far field of microphone array, and the intensity may be different in specific environment. The same is true for noise sources. By analyzing and processing the multi-channel speech signals, the microphone array makes the main lobe of the beam pattern formed by the array aim at the target speech, and the "zero point" points to the interference source to suppress the interference signal, so as to obtain the target speech as much as possible.

Compared with the single microphone, the microphone array adds a space domain on the basis of time-frequency domain, and combines the space-time frequency processing of signals from different directions in space. Therefore, microphone array can make up for the shortcomings of single isolated microphone in noise processing, location and tracking of sound source, speech extraction and separation, and can be widely used in various noisy background speech communication environment.

Dual Microphone Hearing Aids

Digital programmable BTE dual microphone hearing aid

BTE dual microphone hearing aids

Digital BTE dual microphone hearing aid

BTE dual microphone hearing aids

Digital Rechargeable bte hearing aid

Rechargeable bte hearing aids

Without Batteries, very popular mini rechargeable bte hearing aid.

In addition to the three dual-microphone hearing aids provided above, Austar also has many digital hearing aids with the same function, such as RIC, rechargeable cic hearing aids and so on.

About AUSTAR Hearing Aids

AUSTAR is a professional hearing aid manufacturer and supplier in China, as well as an OEM hearing aid manufacturer. Specializing in the production of a full range of various types of hearing aids, and using our own fitting system software to program the hearing aids to ensure the excellent quality of the hearing aids and make the price competitive in the industry.

Rich product structure

Austar hearing devices cover traditional hearing centers and hospital fitting hearing aids, as well as online retail OTC hearing aids, with traditional batteries and convenient rechargeable styles to choose from.

Convenient operation

Austar hearing aid products focus on humanized design, sound control, program switching, ergonomic design, to avoid misoperation, and the operation method is suitable for all ages.

Austar Brand

The Austar brand was established in 2003, with 18 years of professional experience in the production and sales of hearing aids, Europe, North America, Asia, Africa and Latin America, the brand is well-known at home and abroad.


Austar IA platform intelligent audiology technology for hearing aids

Austar IA platform, Introduce the hearing aid technology, latest advances in hearing aid technology, cutting-edge hearing aid technology andhearing aid technology in the future.

Austar hearing advance deep neural network integrate with auditory scene perception technology of newest intelligence speech signal processing, on the basis of hearing acoustics, phonetics, electroacoustic, signal and information processing research. Through high rate DSP, low consumption Wireless technology to comply cell phone or computer to connect with hearing aid fitting by high rate, and create a new signal processing intelligence audiology enhanced platform for hearing aids. With new supervised adaptive learning enhancement hearing algorithm, using classification to imitate human hearing learning process, continuous accumulation of data and self-improvement function, intelligent separation of speech and noise to achieve significantly improved listening needs in speech-discriminating and complex environments for hearing-impaired patients, and benefit more hearing-impairedpeople at an affordable price.

Austar IA platform programmable hearing aid

Austar IA platform programmable hearing aid bring new hearing feeling and more comfortably feeling for you. Allow user to achieve more satisfying, clearer, and natural listening experience in a variety of environments. During fitting and debugging, the communication speed is faster and the operation is more convenient. The user is no longer limited by the programming line during the debugging process, and can walk freely within 5 meters to feel the listening effect of all parties. And the cloud service user can be debugged remotely through the network.

Austar IA platform hearing aids

Advantage Benefit
Intelligent supervised adaptive learning intelligent function can separate speech and noise. With automatic volume learning, volume record and program record. Record user's favorite program and volume level. Improve speech comprehension more than 50%.
Wireless fitting. Fast and convenience. Enjoy hearing from all direction. Walk freely no program cable restrict.
Intelligent analysis environment signal function to analyze noise ratio information High precision intelligent directional focusing. User can hear more clarity and more natural sounds in a variety of noisy environments, even in places where the sound source moves quickly.
Up to 32 independent channels can adjust to gain, DDRC, expansion and output functions levels. The sound signal processing function make sound more precise, the sound compensation more accurately, and the fitting operation more convenient. Allow user to listen more clearer, more comfortable, more natural.
Different series of different types of hearing aids on the IA platform can share data with each other, and can save multiple fitting records independently. Different types of hearing aids can transfer data to each other, which can provide users with more listening choices, allowing users to retrieve the listening data that was previously considered good.
Intelligence APP for power control and function adjustment. Convenient for users to find hearing aids. User can view the hearing aid power from your mobile phone anytime, anywhere, and independently adjust the volume and switch the listening program according to the listening environment.
Tinnitus masker function setting according to user's requirements. It can mask the sound of the user's tinnitus, to achieve a certain degree of relief of tinnitus, and divert the user's attention through a wide range of soothing background sounds.

For more detailed information about platforms and products, please contact us.

About AUSTAR Hearing Aids

AUSTAR is a professional hearing aid manufacturer for medical standards in China, wholesale behind-the-ear (BTE) and in-the-ear (ITE) types of hearing aids, rechargeable hearing aid. Digital programmable hearing aids use our own fitting system software for programming hearing aids to ensure superior quality of hearing aid and make price competitive in this industry. Our main customers are hearing aid wholesalers/dealers across the USA, Europe, Asia and Mid East.

Please feel free to contact us if you are hearing aid wholesalers/ distributors and looking for a trustworthy Chinese manufacturer/ supplier. No only provide a full range of hearing aids, we have a strong R&D teams and engineers to support your any special requirement and development. We are not only your supplier, but also your partner and technical supporter. AUSTAR commit to provide customers with excellent service, satisfactory quality and competitive prices, help you expand your market and save hearing aid price/ costs!


How To Wear Austar BTE Hearing Aid

Etimbre+ BTE Hearing Aidfeatures toggle-switch Etimbre+ BTE OE Hearing Aid is a full digital and telligent Hearing Aid, with 4 signal processing channels, intelligent adaptive noise reduction system high-effective adaptive feedback suppression function. Toggle-switch BTE OE Hearing Aid helps user not only enjoy a clear hearing under quiet environment, but also in noisy environment.

The product design shows the new trend of BTE Hearing Aid, it meets the ergonomics theory with comfortable wearing and powerful functions.

Application Scope:

Toggle-switch BTE OE Hearing Aidis an auxiliary instrument used for compensation of the user's Hearing Loss. It is applicable for the hearing impaired with conductive, sensorineural and mixed Hearing Loss etc. It is adaptable for mild to moderate Hearing Loss. It should be adjusted and optimized individually by audiologist according to your personal Hearing Loss, the specific configurations, please see the appropriate sections of this User Guide.

Working conditions:
Temperature: -20 ~ +50, Humidity: 0 ~ 93
Voltage: DC1.4V

Storage Conditions:
Temperature: 0 ~ +38, Humidty:0~80

Impact on the Environment

Please dispose of the used battery according to local regulations to protect the environment

How To Wear BTE Etimbre+ Hearing Aid:

A. Intalling Battery

1. Check whether the battery type is correct or not (Battery size:312A).
2. Remove the tag on the battery and keep ir in the air at least 1 minute.
3. Open the battery door gently.
4. Insert the battery to ensure the (+) side is at the same side with the "+" printed at the side edge of the battery door.
5. Gently close the battery door.

B. Power On/Off

C. Removing Battery

D.Wear BTE OE Hearing Aid
1. Accessory Assembly
Tube Assembly

Link the bigger end (triangle base) of the tube with the Hearing Aid, from the position of 45 turn clockwise until the tube tightly matches the device.

Eartip Assembly

Choose the appropriate size of eartip and insert it into the connector on tube.

2. Steps for Wearing Hearing Aid

Use fingers to hold the bottom of the sound tube and push the eartip into the canal gently.

Use another hand to pull the auricle backward, rotating the eartip until it reaches the right position.

Put the Hearing Aid behind the ear and close the head, hung on the ear properly.


Cadenza S BTE Hearing Aid With Battery 13A

Cadenza S1 & Cadenza S3 Detail Pictures:

The Analog Cadenza S Hearing Aidwith classic Class-D circuit, natural sound, easy operation and low battery consumption, it is non-programmable style.

Cadenza S Accessory List:
More convenient for dispenser sales, and also, more convenient for user to change volume through handy VC. Cadenza S can be sold at super markets, pharmacy shops, online shops and hearing clinics etc.

Cadenza S Wearing Display:
Cadenza S use Zinc-Air battery 13A, with VC +LC+HC.
Suitable for Mild-to-moderate user with conduction, sensorineural and mixed Hearing Loss.

AST Cadenza S Advantage & Benefit:
Ear Domes with L/M/S size
Suitable for different customer needs
Wheel VC LC and HC control
Adjustable sound quality and Volume Control Three:
Zinc Air Battery:13A
Powerfull Battery(230mAh), working time nearly 140 hours

Technical Specification Cadenza S3 Cadenza S1
MAX OSPL90(dB SPL) 128 128
HFA OSPL90(dB SPL) 119 119
Peak Gain(dB) 57 55
HFA FOG(dB) 48 45
Frequency Range F1≤250 Hz, F2≥6000Hz F1≤250 Hz ~ F2≥6000Hz
THD at 500Hz 1.90% 1.30%
THD at 800Hz 0.40% 1.40%
THD at 1600Hz 0.50% 0.30%
Eq.Input Noise Level(dB) 29 28
Battery Current Drain (mA) 1.5 1.65
MASL (dBSPL) 74 -
Cadenza S Features Cadenza S3 Cadenza S1
Noise Reduction Low Frequency Range Low Frequency Range
Telecoil Input -
Rolling Wheel VC
Frequency Control LC and HC LC
MTO Switch -


Top 6 Best Buy Hearing Aid Brands In The World

Look at the bellow comparison table. I will provide you with more information that will help youTop 6 Best Buy Hearing Aid Brands In The Worldin our Buyer’s Guide later. Prices for BTE Hearing Aids range from inexpensive to costly. We hope this list helps you pick out a pair of wireless Comfortable Hearing aid.

1.Resound BTE Hearing Aid- Stylish and Sturdy

ReSound is a providers of hearing aids and diagnostic audiological instrumentation, represented in more than 80 countries. Headquartered in Ballerup, Denmark, GN ReSound is part of GN Store Nord. ReSound was founded by Dr. Rodney Perkins of Stanford University.

Official link:

Your hearing experience should address your unique needs. ReSound's ecosystem of hearing aids, wireless accessories and apps help you to hear and adapt to different environments and situations with the best sound quality.

2.Starkey Hearing Aid– Who doesn’t knows Anker?

Starkey is founded in 1967, it is a famous brand hearing aid brand in Unite State, the official link is:

Starkey's new best-in-class rechargeable hearing aids last 20% longer than other systems, are 30% smaller and 100% easier to use. Plus, with the industry's fastest charger, your hearing aids will always be ready to go.

Prices range from $1649 for a E-Series up to the most expensive premium range of $3959 for Wi Series i110.

3.Phonak Hearing Aid- Extremely Small in Size

It is a Canada brand.
1 day of hearing from both sides with no battery hassles
Understanding in noisy places
Understanding while driving
Understanding while out-and-about
Easy to use

4.Signiau USA Wireless BTE Hearing Aid-- Expensive yet Premium Quality

Bluetooth Enabled with Easytek
Ear to ear wireless
Size 312 battery
Tinnitus therapy features
Price: $3495

5.Autar Bluetooth Hearing aid– Extremely budget Friendly

Price: $30 - $1000
Bluetooth Enabled with Easytek
Wireless & Non-programmable
Size 312 battery
32 channels

6.Widex- Sweet looking Hearing Aid which sound Average
Widex is the world’s sixth largest hearing aid manufacturer. In close collaboration with international audiological researchers and specialists, the company has developed a wide range of digital hearing aids, including the world's first 100% digital in-the-ear hearing aid in 1995.



IA Wireless Hearing Aids Retail Price

IA platform products is AST Newest Wireless Hearing Aid In 2018. New technology with DDRC, CASA noise reduction and automatic feedback cancellation on 4-32 channels to provide high clarity sound and hear comfortably.

A total of 129 items were included, TheIA Behind The Ear Hearing Aids Retail Priceis $83-$1000. The cost of IA custom-made is $65 - $1300. Austar company want to make sure that customers' shopping experience is enjoyable! The more quantity you buy, the lower the price AST factory will provide for you. Are ourAST IA Hearing Aidswithin your budget?

If you wanna know more details about theApp Control Hearing AidPlease check the below links:

IA Wireless Hearing Aids - Austar Programming

Austar Hearing Aids Models And Colorful

AST IA Wireless Hearing Aids Different Types

IA Resound Wireless Customzied Hearing Aid:

IA behind the ear Hearing Aids:BTE U, BTE P, RIC, RIC SP


Non-programmable RIC Hearing Aid Lithium Battery

Show here is another New Non-programmable Hearing Aid - Cadenza E. This RIC Sound Amplifier with pristine sound, easy operation, intelligent noise reduction and intelligent rechargeble.

Moreconvenient for dispenser sales, and also, more convienient for user to change volume through handy VC, Cadenza E can be sold at pharmacy shops, online shops and hearing clinics etc.

Cadenza E use rechargeable Lithium battery, with VC for volume control and switch for ON/OFF. Suitable for mild-moderate Hearing Loss user with conduction, sensorineural and mixed Hearing Loss.

Feature Advantage Benefit
Multi-function button for VC, program switch and power On/Off Easy operation decent design
Open-fit ear domes and closed ear domes Hear comfortably with Open-fit ear domes. wide fitting range with Closed ear domes
Regular micro USB cable can be used to charge the Hearing Aid More convenient to charging

Cadenza E Fitting Range

Technical Specifications Cadenza E41/E39/E37/E35/E33 Cadenza E31
MAX OSPL90(dB SPL) 112 110
HFA OSPL90(dB SPL) 106 107
Peak Gain(dB) 37 35
HFA FOG(dB) 32 30
Frequency Range F1, F2 F1≤200Hz, F2≥7180Hz F1≤200Hz, F2≥6800Hz
THD at 500Hz 0.3% 0.8%
THD at 800Hz 0.4% 1.2%


Austar Rechargeable ITE Hearing Aid Shopping Guide

This is New Coming non-programmable Rechargeable ITE (In the Ear) Hearing Aid -- Cadenza C. Feature of easy operation, high performing and high clarity. More convenience for dispenser sales, and also more convenieence for user to change volume through handy VC. Cadenza C can be sold at super markets, pharmacy shops, online shops and hearing clincs etc.
Cadenza C use rechangeable Nickel-Metal Hydride battery 312A, with option VC or Push Button for user. Suitable for mild-to-moderate user with condition, sensorineural and mixed Hearing Loss.
Panel: Beige Brown
Shell: Beige Black

The Mini ITE Hearing Aid use digital chips with high speed DSP signal processing, intelligent noise management system and feedback processing function, provide users with comfortable and excellent clarity listening pleasure. smaller size. Hearing comfortably during different environments, such as quiet home, traffic and meeting.

Wearing Display

Features Advantage Benefit
Smaller Size and Rechargeable Invisible and decent design
Closed ear domes and no whistle Comfortable, Natural, Clear Voice
Small trimmer for volume control Button for volume and program adjustment User can adjust volume power and change programs freely.

Cadenza C Series Includes C59, C57, C55, C53, C51,  Fiting Range≤80dBHL

Features C59 C57 C55 C53 C51
Channel 10 8 6 4 2
Noise Reduction 18db 15db 12db 9db 6db
Feedback Cancellation Multi-model
Sudden Impulsive Noise Management 5Level 4level


2Level 1Level
Program 4 4 3 1 1
Push Button/VC 3&1 Push Button/VC 3&1 Push Button/VC 3&1 Push Button/VC VC VC
Program Switch Control -- --
Low Power Indicator
Cadenza C Technology Data And Fitting Range
Max OsPL90(dBSPL) 111
Peak Gain(dB) 39
HFA FOG(dB) 34
Frequency Range F1≤200Hz,F2≥7620Hz
THD at 500/800/1600Hz 0.8%/0.8%/0.5%
Eq. Input Noise Level(dB) 20.2
Battery Current Drain(mA) 1.5

You may also like the relate products:

Austar non-programmable BTE-OE Hearing Aids
IA Wireless Hearing Aids - Austar Programming
Austar IA Hearing Aids Models And Colorful

And, if you have any question please feel free to contact us


Austar IA Hearing Aids Models And Colorful

Here are our New Release Austar IA Wireless Hearing Aids Models And Colorful, the newest products with completely type and excellent design includingBTE, RIC, BTE-OE, ITEand Instant Fit CIC, Standard power, high power and super power forBTE, RIC and ITE hearing aid. Series include:Fugue 32W | 28W | 26W | 24W | 20W | 18W | 16W | 12W | 10W | 8W | 4W. Various colors are available: Pearl Gray, Sandy Gold, Beige, Pewter, Coffee, Brown, Silvery, AB/OG, CG/LG.

While are these your cup of tea? If you have any question or opinions, pls just chntact us.

And, How To Connect the Hearing Aids through APP or Software? You can download the IA software first. Then, use the wireless fitting transmitter to connect. The IA items have two tyles of linking method. One way is through the inside wireless fitting and wireless fitting instruments. The model include BTE, BTE P, BTE U, RIC, ITE SP, HSE SP, HSE, ITC SP, ITC. The other way is through external wireless fitting. The model contain CIC SP, CIC, IIC, ITE SP, HSE SP, HSE, ITC SP, ITC, CIC SP, CIC. Please check the bellow image.

1. Inside Wireless Fitting Hearing aid
2. External Wireless Fitting Hearing Aid
3. keep away from computer jost, screen, audio box and router interfere.

1. External Wireless Fitting Hearing Aid only
2. binaural fitting separate Left ear with blue color, right ear with red color.
3. Single ear fitting for both sides.

1. USB cable used to connect wireless fitting transmitter with computer.
2. More convenient to put transmitter void place

But How Much Do The IA Wireless Hearing Aids Cost? Different models with different prices, please pay attention here, we will update soon!

If you have any questions about Tinnitus or Hearing Aids please feel free to contact us:
Austar Manufacturer: Floors 1,2,4 and 5, Building B8, Biomedical Industrial Park, No.2064 Wengjiao West Road, Haicang District, Xiamen


AST IA Wireless Hearing Aids Advantage & Benefit

So what the Advantage and Benefit about High-tech AST wireless Hearing Aids? Please just check the bellow table:
Feature Advantage Benefit
Intelligent supervised adaptive learning intelligent function can separate speech and noise. With automatic volume learning, volume record and program record. Record user's favorite program and volume level. Improve speech comprehension more than 50%.
Wireless fitting. Fast and convenience Enjoy hearing from all direction. Walk freely no program cable restict.
Intelligent analysis environment signal function to analyze noise radio information High precision intelligent directional focusing. User can hear more clearity and more natural sounds in a variety of noisy environments, even in places where the sound source moves quickly.
Up to 32 independent channels can adjust to gain, DDRC, expansion and output functions levels. The sound signal processing function make sound more precise, the sound compensation more accurately, and the fitting operation more convenient. Allows users to listen more clearer, more confortable, more natural.
Different series of differrnt types of Hearing Aids on the IA platform can share data with each other, and can save multiple fitting records independently. Different types of Hearing Aids can transfer data to each other, which can pprovide users with more listening choices, allowing users to retrieve the listening data that was previously considered good.
Intelligence APP for power control and function adjustment Convenient for users to find Hearing Aids User can view the Hearing Aid power from your mobilephone anytime, anywhere, and independently adjust the volume and switch the listening program according to the listening environment.
Tinnitus masker function seetting according to user's requirements It can mask the sound of the user's tinnitus, to achieve a certain degree of relief of tinitus, and divert the user's attention through a wide range of soothing background sounds.
If you are intersted in more details about our new coming IA Hearing Aids, Please click the contact us.  If you have any questions about Tinnitus or Hearing Aids please feel free to contact us:
Austar Manufacturer: Floors 1,2,4 and 5, Building B8, Biomedical Industrial Park, No.2064 Wengjiao West Road, Haicang District, Xiamen

Austar Brand Programmable Hearing Aids

Austar programmable hearing aids including IA, Elite and Elink. IA hearing amplifiers with wireless fitting and APP fitting, intelligent and convenient. Elite and Elink with traditional wired fitting. Hearing aids style includingIIC, CIC, ITC, HSE, ITE, BTE, BTE-OE, RIC. Hearing compensation range from mild to profound hearing loss.

One,IA: New wireless technology, developed from Intelligence Audiology technology, that make Assist Hearing transfer information data on cell phone and computer with high rate and stable working, humanized feeling. New type wireless fitting system can join computer with Sound Amplifiers directly. User can remove during fitting process on different directions and get best fitting result, not only sit or stand nearly to audiologist.
New function with DDRC,CASA noise reduction and automatic feedback cancellation, programmable channel from 4 to 32 channels. Within new function, IAhearing amplifierscan provide high clarity sound to users who can hear more comfortably. Whenhearing amplifiersin different environments for noisy traffic, quiet meeting etc. IA Assist Hearing can still bring natural sound. Series include:




Two,Elite: Based on multi-core chips, high-speed DSP processors, multi-modal feedback cancellation function cancel hearing amplifiers whistle easily, feel comfortable. The CASA noise management system suppress environment noise fast with high level to improve signal-to-noise ratio and enhance speech learning. Programmable channel from 4 to 32 with DDRC compression system make fitting result meticulously at different frequencies, and also, Mini Digital Earsystem can reduce environment impulsive noise and wind noise fast, make deaf aid environment sound to be natural and clarity, bring the soft  and  clean sound feeling. Series include:




Three,Elink: New NFMI technology for Elink Assist Hearing especially. NFMI technology transfer data with high bandwidth performance. Newest E&E wireless function helphearing amplifierstransfer signal data from one ear to another ear directly, and also, when user change one ear’sSound Amplifiersprogram or volume, anotherdeaf aid will change auto and Simultaneously. Within new functions, Elink Assist Hearing can enhance speech learning and feeling, especially suitable for cell phone speaking, make cell phone speaking more clarity and convenience, and also, make hearing compensation for different hearing loss requirements. Series include:





Stem cell treatment restores hearing in gerbils

A novel treatment using human embryonic stem cells has successfully restored some hearing to previously deaf gerbils, according to a study published this week in the journal Nature.

Hearing loss is generally caused by the interruption of two different types of cells: The loss of hair cells in the ear, which transform vibrations into electrical signals, and loss of the auditory nerve, which transmits the signals detected by the hair cells to the brainstem. While cochlear implants have proven effective in restoring hearing in cases of hair cell damage, no such treatment has existed for the roughly 10% cases in which the auditory nerve itself is damaged.

The new strategy, designed by Marcelo Rivolta and his team at the University of Sheffield, uses techniques the group has recently developed to coax human embryonic stem cells to differentiate into what are called "otic progenitor cells" -- cells that have the possibility to develop further into either hair cells or auditory nerve cells. The progenitor cells are then transplanted into the ears of gerbils with damaged auditory nerves, and allowed to differentiate further. Gerbils were used in the experiment because they hear a similar range of sounds as humans do.

At that point, the researchers held their breath, hoping that the cells would integrate themselves with the existing infrastructure and take their place in the chain of sensory signaling between the hair cells and the brainstem. In nearly all cases, the scientists could clearly see under the microscope that the new cells had targeted the right spots, reconnecting the hair cells to the brainstem.

But the ultimate test is hearing itself. To test this, the researchers used a standard approach called auditory-evoked responses, which are detected in the brainstem and provide a clear verdict of whether or not sound is being successfully transmitted to the brain.

Control animals with their auditory nerves knocked out did not recover during the experiment -- in order for a sound to register an auditory-evoked response in the brainstem, the control animals basically had to be at a rock concert, requiring a 76-decibel sound. But in the treated animals, that number dropped to 50 decibels on average, and in some animals approached the levels of animals whose hearing was never damaged at all. The strength of the effect was akin to suddenly being able to hear someone talking while previously not being able to hear them yell.

The researchers hope that their method will spark a new interest in using stem cells to treat hearing loss in people, though much work needs to be done before that is a real possibility. Hurdles include developing a surgical technique to access the appropriate part of the ear in people, and ensuring that the treatment sticks over long periods of time.

Nevertheless, the scientists are optimistic that the approach can be directly translated to humans with hearing loss, finally allowing people who cannot benefit from a cochlear implant to hear again.


New Treatment For Tinnitus In The Making

An article published in this weeksLancet provides a multidisciplinary approach to treating tinnitus. The specialised care program appears to be affective for both mild and severe tinitius and researchers hope their strategies will be implemented widely and be of great help to suffers.

The Canadian folk rock singer Neil Young famously suffered from tinnitus and had to stop recording for some years, but the problem is very common and said to affect nearly a quarter of all people during their lives. We have all been to nightclubs or concerts and woken up the next day with that irritating dull or high pitched ring in our ears, but imagine if it just didn´t go away day after day. It´s has the makings of some prison torture.

Researchers combined cognitive behavior therapy with sound-based tinnitus retraining therapy and produced results that better current treatments. Cima and Johan Vlaeyen from Maastricht University in the Netherlands, who led the research explain: 

"The results are highly relevant for clinical practice because best practice for tinnitus has not been defined, and current treatment strategies are fragmented and costly."

For their investigation, researchers recruited nearly 500 adults with tinnitus; half were randomly assigned to stepped specialized care and the other half to usual care stratified by tinnitus severity and hearing ability in blocks of four. Validated questionnaires were used to measure health-related quality of life, tinnitus severity, and tinnitus impairment. 

The program ran for 12 months and patients in the specialized care group reported improved quality of life (effect size 0·24***) and decreased tinnitus severity (0·43) and impairment (0·45) compared with those receiving standard treatment.

The authors conclude that:

"We showed the effectiveness of specialized care compared with usual care not only after the first 3 months of first-step treatment, but also after the more intensive second-step treatment approach ended and 4 months of no treatment ... Our findings could lead to consensus in policy about best practice in treatment of tinnitus, standard choices in referral trajectories, and the implementation of standardized tinnitus assessment and thereby more easily comparable outcomes".

Scientists not involved with the work, made positive comments but noted that the stepped care approach was only over a relatively short duration. 

Written by Rupert Shepherd 


New Strategy Discovered To Prevent Hearing Loss

If you're concerned about losing your hearing because of noise exposure (earbud deafness syndrome), a new discovery published online in the FASEB Journaloffers some hope. That's because scientists from Germany and Canada show that the protein, AMPK, which protects cells during a lack of energy, also activates a channel protein in the cell membrane that allows potassium to leave the cell. This activity is important because this mechanism helps protect sensory cells in the inner ear from permanent damage following acoustic noise exposure. This information could lead to new strategies and therapies to prevent and treat trauma resulting from extreme noise, especially in people with AMPK gene variants that may make them more vulnerable to hearing loss.

"Future research on the basis of the present study may lead to the development of novel strategies preventing noise-induced hearing loss or accelerating recovery from acoustic trauma," said Florian Lang, Ph.D., a researcher involved in the work from the Department of Physiology at the University of Tübingen, in Tübingen, Germany.

To make this discovery, Lang and colleagues compared two groups of mice. The first group was normal and the second lacked the AMPK protein. Hearing of the mice was tested by measuring sound-induced brain activity. All mice were exposed to well-defined noise causing an acoustic trauma and leading to hearing impairment. Prior to noise exposure, the hearing ability was similar in normal mice and mice lacking AMPK. After exposure, the hearing of the normal mice mostly recovered after two weeks, but the recovery of hearing in AMPK-deficient mice remained significantly impaired.

"When it comes to preventing hearing loss, keeping the volume down is still the best strategy, and this discovery doesn't prevent loud music from beating on our ear drums," said Gerald Weissmann, M.D., Editor-in-Chief of the FASEB Journal. "This discovery does help explain why some people seem more likely to lose their hearing than others. At the same time, it also provides a target for new preventive strategies - and perhaps even a treatment - for earbud deafness syndrome."


Jora Comes into Market with a Worldwide Synchronization

Enjoy the Listening with the Intelligent "Jora"

AUSTAR Jora hearing aids will come into market with a worldwide synchronization on July.10th ,2012

Jora series caters to specific needs of users with mild to profound hearing loss. Meeting the requirements of appearance and power for hearing aids, Jora also strengthens product function,which is based on a four−channel compression circuit featuring Adaptive Feedback Cancellation, Adaptive Noise Reduction, FrontWave Directional Microphone, 12KHz Bandwidth , Wideband Gain and Volume Control. etc. Jora series is specially designed for users to find a good solution to their specific hearing loss.

ISD Intelligent Spectrum Detection processing system

ISD , as an accurate, reliable and steady sound processing system, has the latest precise ability of sound analysis, detection and the function of ultra-speed sound processing, that can guarantee Jora’s perfect timbre.

Wide Dynamic Range Compression (WDRC)

WDRC, with a low threshold of activation, is designed to distribute signals between a listener’s hearing threshold and discomfort in a manner that matches loudness growth. It provides more amplification for slight sound, while less amplification for loud sound.

The squelch region within each channel implements a low level noise reduction scheme for listener comfort. This scheme operates in quiet listening environments (programmable threshold) to reduce the gain at very low levels.

Adaptive Feedback Cancellation (AFC)

Based on a phase cancellation method, Jora’s Adaptive Feedback Reduction algorithm provides 17dB added stable gain to enable user comfort and open fitting. It features rapid adjustment for dynamic feedback situations and resistance to tonal inputs.

Adaptive Noise Reduction (ANR)

The noise reduction algorithm is built upon a high resolution 64−band filter bank enabling precise removal of noise. The algorithm monitors the signal and noise activities in these bands, and imposes an accurately calculated attenuation gain independently in each of the 64 bands. The Noise Reduction algorithm efficiently removes a wide variety of types of noise, while retaining natural speech quality and level. The level of noise reduction is configurable to 3, 6, 9 and 12 dB of reduction.

FrontWave Directional Microphone

The FrontWave directional system utilizes a pair of microphones to

create a fully customizable static polar pattern, that is hyper−cardiod, which is operated by delaying the rear−microphone signal and subtracting it from the front microphone signal. It focuses the front sound source that can guarantee the speech definition in noisy environment

Super Quiet

Super Quiet provides users an amazing tranquility and comfort in quiet places. The squelch region within each channel implements a low level noise reduction scheme.

Automatic Telecoil

When the user lifts phone close to the hearing aid, Jora 9 will automatically switch to tele-coil program and will bring you a relaxing and amazing hearing experience.

Excellent Performance





Signal Processing













Adaptive Noise Reduction (ANR)



Adaptive Feedback Cancellation (AFC)

FrontWave Directional Microphone

12KHz Bandwidth






Adjustable Indicator

Super Quiet

Adjustment for high & low frequency

Memory Switch Indicator

Low Battery Indicator

MPO Control

Power-on Delay

Automatic Telecoil

Compression Knee Points